Piece, created by Baila, will have a presence on social media and a content strategy
Docile is reinforcing its partnership with the Brazilian Olympic Committee (COB) and its connection with the Paris Olympic Games with the launch of its main campaign of the year.
Signed by Baila and starring athletes who are among the main names in the competition, such as Rayssa Leal and Rebeca Andrade, the communication aims to show the importance of kindness in everyday life, as well as helping to spread it inside and outside the sporting environment .
“We believe that kind acts are capable of changing people’s lives and, therefore, we remain tireless in our mission to spread kindness through our brand. Having such dedicated and sweet athletes on our team makes everything even more special and, with each new stage of the partnership with COB, we are sure that we are on the right path”, said Jaqueline Hartmann, head of Marketing at Docile.
In addition to the video, the campaign also has a strong presence on social media and a content strategy that brings important reinforcements to the team of athletes, such as Ary Borges, Verônica Hipólito and Darlan Romani.
“Docile is driven by the search and encouragement of making a sweeter world – and nothing better than kindness as a fundamental element in this mission. With the COB and athletes known not only for their incredible performance, but also for their great charisma, it becomes even more Our mission to spread kindness both at the Olympics and in everyone’s daily lives is strong”, reinforced Daniel Oksenberg, CCO (Chief Creative Officer) at Baila.
