Signed by Galeria, the campaign includes insertions on TV, OOH, radio and activation of digital influencers
McDonald’s presented the campaign “Our Crispy Has the Sauce”, which uses one of the expressions most used by Generation Z, who adopted the expression “has the sauce” to value a person or product that has style.
The film, created by Galeria, is set to a trap hit and tells the story of five friends who, after their first bite of McCrispy Chicken sandwiches, see their lives gain more flavor.
“We know there are a legion of fans of our chicken sandwiches, and the McCrispy Chicken line was designed to fulfill their desires. Our chicken is crispy and juicy, and our sandwiches have combinations of flavors and ingredients that surprise and please all tastes The new campaign comes to highlight the success of this platform and continue to evolve the customer experience”, said Sérgio Eleutério, Marketing Director at McDonald’s in Brazil.
The campaign is already live with insertions on TV, OOH, radio and activation of digital influencers.
“Méqui is a love brand attentive to what is happening in Brazil and around the world, constantly seeking to connect with trends and conversations. We decided to incorporate Trap into the campaign precisely because it is one of the most popular musical genres today, especially among young people. Furthermore, we also adopted popular internet terms, showing the public that Méqui has ‘the sauce’ when it comes to crispy chicken”, added Rodrigo Marangoni, Executive Creative Director at the Gallery.
