The young Palmeiras athlete joins Rayssa Leal, Rodrigo Faro and Eliana, personalities who already act as brand ambassadors
Featured in the São Paulo Junior Football Cup, the Copinha, and a promise of world football at just 15 years old, Endrick, a Palmeiras striker, is the newest ambassador for OdontoCompany.
With a three-year contract, the athlete will participate in events, advertising campaigns and customized actions developed by the brand. He joins Rayssa Leal, Rodrigo Faro and Eliana, personalities who already act as ambassadors for the company.
According to Paulo Zahr, president of OdontoCompany, sponsoring young athletes is part of the strategy to recognize the importance of sport and invest in national talents that stand out internationally. “We believe in the potential of Endrick, who is already a star and will now be sponsored by OdontoCompany to leverage his career,” he says. The partnership was negotiated by Wolff Sports.
The agency Ogilvy Brasil, which holds the company’s account, will be responsible for developing the sponsorship activation strategy.
