The action aims to inspire the influencer’s followers to use the platform’s search filters
QuintoAndar teamed up with Malu Borges to launch the “Favoritos da Malu” action, which brings together the properties that most caught the influencer’s attention on the platform.
Recently, Malu announced on her networks that she will move to a new home and entered into a partnership with the company to create her “wish list”. With hand-picked properties available on the platform, the curator seeks to inspire their followers through QuintoAndar’s filters.
The page has three themes created by the influencer, namely “Paraíso dos Looks”, which is the combination of the filters “closet”, “large windows” and “closets in the bedroom”; “Beauty Sleep”, which includes “bathtub”, “morning sun” and “silent street”; and “Children at 220v”, which is based on “playground”, “swimming pool” and “green area”.
The partnership also includes the publication of three videos on the influencer’s TikTok profile, addressing the reasons that led her to move and how she is feeling about this new moment.
“Malu’s selection reflects her personality, which her followers love. With this, she shows the importance of looking for a space that suits us and makes us feel comfortable. This is the opportunity to inspire people to seek this”, said Clarisse Medeiros, Brand Engagement Manager at QuintoAndar.
