Signed by 11:11, the piece is titled “Vamo de novo”
Habib’s is inviting customers to tell their stories and live new moments with the brand.
The campaign, signed by 11:11, is titled “Let’s go again” and shows that, through small everyday actions, it is possible to fall in love and experience new emotions with moments, people and foods that provide a feeling of comfort.
The communication also features the participation of MC’s and Brazilian freestyle rap champions Big Mike (Bigão) and Guri, who have increasingly stood out in this cultural movement. Between improvisations and verses, they connect their personal experiences with moments when Habib’s was present.
“Habib’s is our past, present and future. With more than 35 years of history, our customers range from babyboomers to the Alpha generation. They are people who identify with our brand and consume products while walking the streets, among friends or sharing family moments. So much so that that’s how we arrived at Bigão and Guri. We discovered that Habib’s has been with them forever. And as our campaigns are committed to conveying truth, we invite them to come back to our stores and add a real touch. and special to ‘Let’s go again'”, explained Roberto Gnypek, marketing director at Grupo Habib’s.
