Looking at Meta as an ecosystem brings enormous power to our platforms
Meta brought together clients and agencies at the Meta Marketing Summit 2024 to showcase the potential of Facebook, Instagram and WhatsApp in brand strategies. The event was held at the Aroo space, located on the terrace of Shopping Light, in the center of São Paulo, on April 23rd.
“We see good results with brands that invest in tools like Reels, in addition to co-creation with content creators, who are already part of the universe of this audience”, says Laura Chiavone, director and head of agencies at Meta in Brazil.
Alongside Trope consultancy, Meta’s creative shop team has just launched ‘GenZ Sessions’. ‘Reels Sessions’ enhances the storytelling of video campaigns through the Reels language.
The action implemented for Unilever’s Close-up brand on Kiss Day, on April 13, is an example. Reels took the audience to a conversation on WhatsApp. There, actress Deborah Secco invited people to send a pick-up line. The best attempts got a real kiss.
“Looking at Meta as an ecosystem brings enormous power to our platforms, and when we partner with creatives to have campaigns that really engage people, it is certain to be successful,” says Laura.
Read the full article in the printed edition of April 29th.
