The action focuses on expanding the brand’s international recognition, in addition to bringing the product closer to the 40+ audience.
Cimed announced the launch of a collectible edition of Carmed, this time in celebration of Madonna and the show that the artist will perform on May 4th, at Copacabana Beach, in Rio de Janeiro.
Carmed Madonna will have a cherry scent and a themed packaging inspired by the artist’s pop songs. In total, the edition will have 25 thousand units that will be available in various activations such as in selected pharmacies in Copacabana, some Azul flights to Rio de Janeiro, bus from Viação 1001, also heading to the wonderful city, in addition to three hotels in the Ibis chain in Copacabana and surrounding areas.
The action focuses on expanding the brand’s international recognition, in addition to bringing Carmed closer to the 40+ audience, the main age group of the artist’s fans.
“The partnership with Madonna is the first step towards starting the process of international recognition for Cimed through the Carmed lip moisturizer, which is today our most pop and fun brand, which allows us to move into different segments and play with partnerships and narratives With this partnership, the objective is to get closer to an international audience, considering that she is an artist who has passed through several generations, in addition to being recognized throughout the world, with a brilliant career spanning 50 years. It was exactly the connection we needed. to show our brand to the world”, said João Adibe Marques, president of Cimed.
