Brand will focus on experiences both inside and outside the stand
Vivo confirmed its presence, for the third consecutive year, at Agrishow, which takes place between this Monday and Friday (3). Strengthening its name in agribusiness, the brand will focus on immersive experiences during the demonstration of some of the solutions in its portfolio.
Inside the stand, visitors will be able to get on a tractor and have the feeling, from a simulator, of guiding the equipment on a daily basis with the help of Intelligent Machinery and testing everything that the solution provides when it is in the field, such as , for example, receiving information that indicates whether the machine’s speed is correct for different actions and thus avoiding wastage of fuel, for example.
For those who invest in livestock farming, the brand will exhibit its devices aimed directly at animal management. A team of business consultants will be available to monitor the experiences and assist those interested in building tailor-made solutions for farms.
Outside the stand, Vivo will set up a Smart Climate demonstration for the public to understand how information arrives in real time, helping farmers make decisions directly from the field. There will also be a replica of the agro-coverage antennas, installed on properties and which take connectivity wherever the customer needs it, across the country, on display.
Vivo will also have the presence of Ovvi, its technology accessories brand, at the event.
In addition to investing in the event, the brand also has a campaign created by VML to reinforce Vivo Agro’s position as an ideal agribusiness partner, with connectivity and technology solutions.
The initiative includes radio spots, outdoor media, advertisements in specialized vehicles and a digital media strategy.
