The space will bring together brand activations and will feature live broadcasts of the league’s playoff games
Hellmann’s will open Boteco da Hora H, which will consist of a temporary activation for people to gather to watch the NBA playoffs.
Officially opening this Tuesday (30), the space that will bring together brand activations, games and music will be located in Vila Madalena, in São Paulo capital, and will operate on April 30, 02, 07, 09, 14 and May 16th.
“This is another action by the brand, along with the partnership with the NBA, dedicated to fans of basketball and our products, and which is in line with our commitment to always elevate the consumer experience. It is a Hellmann’s space with the aim of uniting the Brazilian culture of celebration with the entire universe of entertainment that takes place on the NBA courts during breaks between matches”, explained Carolina Riotto, marketing director for the Food category at Unilever in Brazil.
With a creative idea made in partnership with Euphoria Creative, Boteco da Hora H is another action that is part of the “Se play na Hora H da NBA” campaign.
“We are creating more than an experience for the consumer. There will be different activations that will increasingly insert Hellmann’s into NBA culture, showing that the consumption of mayonnaise in games is very relevant and makes the experience even better. The Concept ‘If you play at the right time’ encourages consumers to enjoy the best moments of the NBA with Hellmann’s”, adds Marcelo Rizério, Co-founder and CCO of Euphoria Creative.
For the six days of Boteco da Hora H, the venue will feature live broadcasting of the games on a big screen, DJs during game breaks and a rhyme battle.
