Partnership offers unique experiences and exclusive flavors for spectators of the championship.
A Riot Games it’s at NESCAFÉ Dolce Gusto announce that, for another year, they are partners in the Brazilian League of Legends Championship (CBLOL), one of the biggest e-Sports tournaments in the country. The renewal of the partnership is valid from the Final of the first split of the competition, which takes place on the 20th, at Arena CBLOL in São Paulo, and extends until the final of the second split.
To celebrate the brand’s presence, NESCAFÉ Dolce Gusto will promote the tasting of capsules with new flavors, such as Espresso Cerrado Mineiro, the brand’s most recent launch, which is already a success. In addition, viewers will have unmissable promotions for their first purchase on the brand’s e-commerce.
“We are happy with the renewal of this partnership as there is continued confidence from NESCAFÉ Dolce Gusto in supporting the growth of the League of Legends scene and the success of CBLOL, in addition to providing us with immersive experiences with its drinks, greatly pleasing players and the public in the Arena (and outside it)”, comments Diego Martinez, general manager of Riot Games in Brazil.
Since the beginning of its collaboration with CBLOL, NESCAFÉ Dolce Gusto has been a striking presence, bringing energy and flavor to the community of gamers and gaming fans. By renewing this partnership, the brand reaffirms its support for the growth of the e-Sports scene in the country, recognizing the potential positive impact that CBLOL provides.
“The partnership between NESCAFÉ Dolce Gusto and Riot Games will be strengthened in 2024, marking a period of greater investment by the brand in the e-Sports universe. We are already part of the game moment and have a real connection with the public, casters and pro players”, comments Mariana Console dos Santos, Marketing Manager at NESCAFÉ Dolce Gusto.
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