May 1, 2024 will be remembered as a date to celebrate 30 years of the legacy of Ayrton Senna in Brazil and around the world. In Interlagos, the scene of the Brazilian idol’s historic victories, 10,000 people will celebrate the driver’s memory in a major event, promoted by Senna Brands. The program for the historic edition of “Ayrton Senna Racing Day” includes a street race on the track, a kids race, exhibitions and tributes in a large gathering of fans, athletes and admirers of the three-time champion.
With all kits sold, the 19th edition of the race has distances of 5K, 10K and 21K on the official Formula 1 route, with a start and finish on the grid, medals for all participants and a podium with a trophy for the top 3 in the categories. The kits can be collected by athletes between the 25th and 30th of April, at the new store Asics at Shopping Ibirapuera, from 11am to 9pm (except Sunday, when hours are from 12pm to 7:30pm). Kits will not be delivered on the day of the test.
During the route, runners will have hydration points and activations from partner brands, to make the experience even more memorable. Check out the race map below:
In addition to the main race, Senna Brands also promotes “Senninha Racing Day”, a children’s version for children between 2 and 12 years old, with an extra dose of fun due to the format of the race, which features obstacles and challenges inspired by the Gameventura series from children’s character. The interactive race will be held in the paddock’s covered structure, divided into categories according to age groups, always accompanied by parents or guardians. Senninha is a character launched 30 years ago by Ayrton Senna himself, with the aim of transmitting values to new generations in a playful and fun way.
Collection exhibitions
Participants at the 19th Ayrton Senna Racing Day will have contact with the history of the three-time champion driver, from his beginnings in karting, through Formula Ford and Formula 3, to his consecration among the elite of world motorsport. Ayrton’s personal items, trophies and racing equipment will be displayed in a special space in the pits, a covered area of the race track. Other exhibitions will be open to the public, including one that tells the story of the 19 editions of the street race in honor of the driver and an exhibition with helmets painted by celebrities and athletes.
The event also features an official Senna brand product store and surprises from partner brands, involving the famous “Senna S” curve and moments of glory experienced by Ayrton at Interlagos in the highest place on the podium.
“Racing in Brazil was very special for Ayrton because he felt the support of the fans and wanted to reciprocate with a good performance on the track. Promoting this event in Interlagos is symbolic because we are following these same steps, bringing together thousands of people who admire Ayrton in a moment of celebration”, says Bianca Senna, CEO of Senna Brands and the driver’s niece. “It is a time to look to the future and transform May 1st, which has always been marked by nostalgia, into a date to honor what it represents for all of us”, he concludes.
The 19th edition of Ayrton Senna Racing Day is organized by Senna Brands, organized by Vega Sports; with sponsorships: Asics, Clear, Guarana Antarctica, Heineken, Shell e Audi; supports: Schio, Jaguaré Bananas, Gatorade and Lindoya; and institutional support: Autódromo de Interlagos and São Paulo City Hall.
Service
Ayrton Senna Racing Day
Date: May 1, 2024
Time: Gates open: 5am
First start (10K and 21K): 06:30
Opening of shops and attractions: 7am
Second start: 9:30 am
Senninha Racing Day: 11h
Location: Interlagos Racetrack | Av. Sen. Teotônio Vilela, 216 – São Paulo (SP)
Follow the social media of the event and check the complete regulations here.
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