Fuse is connected to the most contemporary thinking and modern marketing tools
Omnicom Media Group has just announced the arrival of sports and entertainment agency Fuse in Brazil. Under the command of managing director Luiz Fiorese, the operation is based at number 143 Rua Barão de Suruí, in the neighborhood of Campo Belo, southern region of the capital of São Paulo – the building where Outptomo, an agency belonging to OMG Brasil, is also located.
The place welcomed the market this Monday (29) for the official launch of the agency, which featured a debate on leadership in the sport, with the presence of former player Cafu and pilot Gabriel Casagrande. The conversation was mediated by YouTuber and influencer Bruno Bock.
Ezze Seguros, F12Bet, Panini, Brazilian Olympic Committee, Pay 4 Fun, Heineken, in addition to sponsorships with KTO, are already among Fuse Brasil’s clients. The expectation is to grow 15% in 2024. “For four years, we have been operating in the sports and entertainment area as an arm of Outpromo. With the arrival of Fuse, our customers will now be served by the new company”, says Fiorese, who was marketing director at São Paulo Futebol Clube and headed the sports division at Outpromo.
The Brazilian office will use the operational and commercial structure of OMG Brasil, in addition to the Fuse ecosystem around the world, which has 399 employees in 16 markets. Founded by David Pinnington in the UK in 2008, Fuse serves PepsiCo, Nissan, Enterprise and FedEx globally.
“Fuse is connected to the most contemporary thinking and modern marketing tools, helping brands and rights holders navigate a complex landscape around the world,” Louise Johnson, CEO of Fuse. Partnership and rights consultancy, activation and measurement of results are the services offered by the agency, which is already planning the launch of Fuse Ignite, consultancy and sales aimed at rights holders.
