Company from the S4Capital group will take care of the entire communication strategy of the iconic snacks brand in Brazil
Media.Monks will be the agency responsible for Pringles’ full-service communication. The partnership between agency and brand began in January 2024 and marks the new moment of the iconic red can snack in Brazil.
The country is one of the bets of Kellanova, the company that owns the brand, which says that it has increased fivefold in size in recent years and has plans to continue growing at an accelerated pace. Proof of this is that last year, the global food giant announced investments of R$250 million to double its production capacity.
The good results in the country are credited to several strategies, such as more affordable prices, diversification in sales channels – including partnerships with apps and growth in digital sales – and the creation of exclusive flavors aimed at the Brazilian consumer.
“Media.Monks’ approach is to create experiences and content designed to be shared and expanded at effective points of contact, and the arrival of Pringles reflects our proposal,” said Marina Pires, managing director of Media.Monks Brasil.
