Action is signed by Lew’Lara\TBWA
Under the command of Zeca Pagodinho, who became the Master of Originality, BBB22 participants woke up this Tuesday (22) with the invitation to a breakfast with Piraquê. Lew’Lara\TBWA was responsible for the action.
According to the brand, the objective is to stimulate sensory experiences from four Piraquê products, which gained a special ambiance in the house: Goiabinha, Presuntinho, Milk Maltado and Cracker Sesame.
“These are iconic products, with unique flavors, that mark generations, being part of people’s memories, especially those from Rio de Janeiro”, emphasizes Danielle Ximenes, Piraquê’s marketing manager.
In addition to the ambiance around the house, a breakfast table was also set up, with the right to other products from the brand’s portfolio.
“Our challenge was to create something original in a show that already has originality in its DNA. Then we thought about what to change, what we could take from the routine at BBB’s house. And there’s nothing better than making a day that starts with a Quê de Piraquê”, says Marilu Rodrigues, creative director at Lew’Lara\TBWA.
