Launched last month, the limited edition of Fanta Pac-Man is being promoted at Shopping Eldorado, in São Paulo, with a branded space and Instagrammable areas. To enter the world of the nostalgic game, consumers will have access to a special version of the game through a QR code on personalized cans and will be able to participate in promotions and sweepstakes.
“Coca-Cola FEMSA Brasil, with its vast portfolio, seeks to create experiences that bring brands closer to their consumers and reinforce the presence of products in the most varied moments of their lives. Fanta is related to fun occasions, and the activations to promote the Pac-Man edition follow this concept”, explains Hugo Neves de Medeiros, Channels director at Coca-Cola FEMSA Brasil, one of the largest manufacturers, in sales volume, of the System Coca-Cola in the world.
The Fanta Pac-Man stand will be on the top floor of Shopping Eldorado, in front of the cinema. On site, members of the public who have purchased one of the limited edition products in participating stores will be able to present their tax coupon and compete for gifts, tickets, as well as participating in weekly prize draws and a super prize, which will take the winner and two other friends to the Fanta box at Allianz Parque for an international show. To check the promotion rules, visit Fanta Pac-Man Eldorado.
Fanta Pac-Man Space at Shopping Eldorado (Photo: Disclosure/Fanta)
Fanta turns OXXO into a video game machine
O OXXO, a local retail chain, transforms the facade of its store at Av. Papa João XXIII, 170, in Guarulhos, into a large video game machine for the launch of Fanta Pac-Man. The action brings the atmosphere of the Pac-Man game, which is also on the soft drink packaging, to the store’s facade and internal ambiance.
The external decoration with neon LED signs in yellow and blue, which will have an impactful visual effect, especially at night, was inaugurated on April 24th. The store’s entrance has two giant joysticks and the outside will also provide an Instagrammable space to provide social media records for customers and visitors.
“We brought the concept of a flagship store from Mexico, OXXO’s country of origin, to strengthen the reference in innovation at the point of sale, since it is there where everything happens and where relationships with our consumers come to fruition. We are tireless in seeking something new and reinforcing our value proposition for our customers. Therefore, we are very happy to inaugurate this project together with the Fanta Pac-Man partnership to take this experience to another level and our recent projects have brought excellent sales results and store flow”, comments Camila Assis, head of Marketing and Communication External to the Nós Group.
OXXO Fanta Pac-Man concept store (Photo: Disclosure/ Fanta)
Service
Flagship Store – OXXO and Fanta Pac-Man
Date: until June 2024
Location: OXXO Floresta Bosque Maia | Av. Papa João XXIII, 170, Cidade Maia, – Guarulhos (SP)
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