A Adobe debuted a digital campaign with Brazilian influencers to mark the launch of the Adobe Express mobile application, which will bring generative artificial intelligence integrated into the solution. The action was created by the agency Sioux digital 1:1.
Adobe Marketing Manager, Vitor Gomes, explains that the objective of the campaign is to amplify knowledge about the tool for those who need to create content quickly and creatively, such as educators, independent professionals, digital content creators, journalists, small business owners and many others.
“In addition to the influencer marketing campaign, with paid media to boost influencers’ posts, we had a launch event to reinforce our new brand strategy that aims to get closer to the Brazilian public,” said the executive.
The team of influencers have different target audiences, but they will all share educational content in a relaxed way to encourage followers to discover a new way of creating and communicating.
The digital influencers hired for the campaign are Ana Carvalho (@anacarvalhorp), the character Adênia Chloe (@affthefype), Bruno & Hellen Moretti (@midtrack.co), Ana Melo (@itsanamelo), Lua Branding and MKT (@digi. girls), Saquinho de Lixo (@saquinhodelixo), Marcela Lúzzio (@marcelaluzzio) and Lucca Najar (@luccanajar).
“Adobe Express is a plural and democratic app, and these were the premises we worked on when building the strategy for this launch and selection of influencers. It is multifaceted, useful for anyone, from any business segment and easy to use, which is why this casting ranges from the entrepreneurship, social media and even humor segments. The campaign’s proposal is not only to boost the use of the app, but to ensure that content creation is always a fun and stimulating experience for users on the network”, says Cristina Ruiz, director of Operations and Customer Service at Sioux.
The campaign content can be seen on the influencers’ profiles and also on Adobe’s Instagram (@adobebra).
Main features of Adobe Express
The new version also brings new editing features that make the process of creating content such as posts for social networks, short videos, presentations and many others even faster and easier. The Adobe Express app is available for free on Android and iOS devices. official link.
“Adobe Express brings the magic of Firefly generative AI directly to web and mobile content creation experiences. We are excited to see a record number of customers turning to Adobe Express beta to bring their ideas and businesses to life through digital content for publishing on TikTok, Instagram, X, Facebook and more,” said Govind Balakrishnan, Vice President senior at Adobe Express and Adobe Digital Media Services.
Adobe Express brings the power and precision of Adobe’s industry-leading capabilities in photo, design, video and generative AI into an all-in-one content editor, giving everyone the ability to produce the highest quality content on the web and on mobile devices. This way, small entrepreneurs can edit videos and schedule content for their TikTok and Instagram channels directly from the app, students can stand out in their school projects with original and creative content, and teachers can develop immersive presentations to increase student engagement.
Creative professionals can also easily bring assets from Adobe Illustrator and Adobe Photoshop into Adobe Express and quickly create branded content for their clients.
Among the new features, Adobe highlights Firefly Generative Fill, which allows the addition or removal of images through text commands, without distortions. Other AI features, such as animation from audio and video subtitling, automate complex processes into one-click actions.
- Video: You can combine available templates across video clips, images, and music, and add animations and generate real-time, highly accurate, editable, and customizable subtitles in over 100 languages for any video – instantly. Video timeline, layer timing control, and 4K video capabilities make creating videos for social media simple;
- Text to image: it is possible to instantly generate an image through generative AI, to insert into a video or static content;
- Generative Fill: allows you to insert, remove or replace people and objects with just one command, making it quick and easy to achieve edits previously considered unattainable on a cell phone;
- Text Effects: enables the creation of attractive messages with different text styles using generative AI;
- Text Templates: Allows you to create unique, fully editable templates with a simple prompt for multiple outputs such as social media posts, flyers, posters, and more. There are also resources from the Adobe collection, including the best fonts, Adobe Stock photos, generated images, or user-owned images;
- Models: Thousands of video templates and layouts, over 28,000 Adobe fonts, and hundreds of thousands of Adobe Stock videos, music tracks, and design assets are available.
- Content Scheduling: straight from the application you can plan, view, schedule and publish posts to social networks in just a few clicks.
- Quick actions: Enables one-click editing for photo and video tasks like removing background, resizing, converting to GIF, and generating QR code.
Partnerships
Earlier this year, Adobe announced a first-of-its-kind integration with TikTok’s Creative Assistant that makes creating, optimizing, and ideating memorable videos on TikTok faster and easier than ever, all within Adobe Express.
Adobe also recently introduced Express GPT as part of the growing collection of custom GPTs available to ChatGPT Plus subscribers. A new partnership with Kajabi, the leading creator commerce platform, is helping Kajabi creators generate and edit remarkable content without disrupting their creative workflows.
Creative Cloud subscribers can easily access and edit Photoshop and Illustrator designs directly in Adobe Express, or add linked files that sync across Adobe Express, while editing across Creative Cloud solutions. Subscribers have full access to all premium Adobe Express features on desktop and mobile web.
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