The long-awaited day has arrived #TopPublicthe most charismatic ranking in the creative world that brings together the highlight advertising campaigns of the month.
It seems like yesterday that Adnews was bringing the January special and we are already here to talk about the month of April. Apparently time is flying, as are the campaigns on this list.
Now that we’ve introduced ourselves, let’s move on to April’s champions.
#5 Station 1397
Client: spade | Agency: GUT São Paulo and Iconoclast
Uniting themes such as cinema, beer and sport seems difficult, but apparently this was not a challenge for the company. spade. In its new campaign, the beer brand counted on actor Jean Claude Van Damme to act alongside the team of ambassadors for the German pure malt of 1397, such as Anderson Silva, Rafaela Silva, Beatriz Ferreira, Rodrigo Minotauro, Kyra Gracie and Flávio Canto.
The Martial Arts legends and the actor emphasized the “Spatien Style of Being Strong”, bringing together concepts such as discipline, ancestry, history and overcoming to value the brand’s legacy of almost seven centuries.
#4 Unforgettable Recipes
Client: Nestlé | Agency: Publicis Groupe
If we started talking about brute strength and discipline, the time has come to talk about lightness and empathy with a touching campaign.
Inspired by studies that show that sharing meals is capable of creating affective memories strong enough to make people with Alzheimer’s remember moments in their lives, the Nestlé brought chef Carol Albuquerque to help these people recover a little of their past with recipes for cod, sarapatel and even bean cakes.
#3 Missprompting
Client: Mars | Agency: T&P Powered by Mirum
The lovers of Snickers (like me) you know that hunger can make anyone go crazy. Based on this idea, the brand used artificial intelligence to present what images created by technology would look like using prompts typed incorrectly by a user “confused with hunger”.
It is clear that the result of ideas such as “An apple pie with a ‘window’” (replacing the letter “C” of cinnamon with a “J”) and “A ‘dish’ and its chicks in the pond” (replacing the word ‘duck’ ‘) couldn’t be anything other than surreal, unusual and, of course, funny.
#2 Storm
Client: O Boticário | Agency: AlmapBBDO
Get your tissues out, because if you didn’t cry at the Nestlé campaign, The boticario will be able to move you with its new Mother’s Day campaign.
To the sound of Billie Eilish, the brand portrayed, based on Harvard studies on the loneliness that parents of teenagers feel at this stage of life, the difficulties of the relationship between mothers and children.
In the film titled “Tormenta”, O Boticário shows how relationships can go through stormy and difficult days, but that one day this pain will become small and the sun will shine brighter than before for these relationships.
#1 Carmed BK
Client: Burger King and Cimed
O Burger King arrived on the first day of the month with a campaign that got people talking!
The network of fast food, known for its innovative campaigns, presented a “too strange to be true” partnership with Cimed on April Fools’ Day. This is the launch of the limited edition of the Carmed BK, which had the aroma of “fire-grilled” and gave the feeling of heat in the mouth when used.
Despite the date chosen for the launch, the campaign was completely true and boosted Burger King’s sales by 27%.
This month’s creative and exciting #TopPubli has come to an end, but stay tuned to Adnews so you don’t miss what’s to come!
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