Campaign was developed by F&Q Brasil, and the film has the musical direction of Simoninha and Jair Oliveira
To strengthen communication with the young audience, Sem Parar and F&Q Brasil invited Joel Santana and Supla for a chat about cashback. In the film, which has musical direction by Jair Oliveira and Simoninha, the two are arriving at a gas station when Supla talks about cashback, and Joel gets it wrong. ‘Flashback’, replies the coach.
Launching this week, the campaign has a 360 strategy in TV, digital environment, OOH and radio, for users located in São Paulo and Rio de Janeiro. On social networks, the campaign also gained a “teaser” on the profiles of Supla, Joel Santana, as well as Nana Rude, Gina Indelicada, Alfinetei and O Boleiro.
“The idea was born in a creative call. They said cashback, the sound failed, and I understood flashback. At the time, we thought of the pun on the words and a campaign with Joel Santana, famous for his English with an accent, and Supla, fluent in the language”, says Paschoal Fabra Neto, CEO of creation and innovation at F&Q Brasil.
Datasheet:
Title: Cash Back
Client: Nonstop
Agency: F&Q Brazil
CEO Planning and Business: Fernando Quinteiro
CEO Creation and Innovation: Paschoal Fabra Neto
Creative Direction: Fernando Silva and Marcelo Carlini “Catchola”
Creation: Paschoal Fabra Neto, Fernando Silva, Marcelo Carlini “Catchola”, Lucas Dias Lazzaro
Head of Digital: Lucas Dias Lazzaro
Digital Creation: Henrique Meira and Jackson Fernandes
Operations: Adriana Nigro, André de Barros
Planning: Sabrina Thomé and Ive Dionisio
Attendance: Patricia Ramires, Igor Pellegrini and Gabriela Meira
Media: Wanderley Jovenazzo, Vinicius Tavares and Natalia Silvestre.
RTV: Adriana Kordon, Raiza Bonomi and Otavio Veras
Producer: Produka Films
Stage director: Martin Toro
Director of Photography: Vitor Ponce
Executive Producer: Anderson Lima and Renata Cardoso
Attendance: Priscila Barros
Production Director: Marcos Viana
Post-production: Produka Team
Audio Producer: S de Samba
Musical direction: Wilson Simoninha and Jair Oliveira
Executive Director: Meg Magro
Music: Diego Guimarães
Mixing and Mastering: Antônio Arruda and Flavio Gondim
Photography: Marcelo Baltazar
Treatment: Hello Hub
Service: Alexandre F. Marques
Customer approval: Gabriel Porto, Catharina Donato and Dafne Corletto
