The brand’s new service debuts in 15 locations in the capital of São Paulo, with flowers costing R$49.90.
After revitalizing its subscription club, providing customers with an immersive experience in the brand’s flowery and colorful universe every month, Giuliana Floresa pioneer in the online commerce of flowers and gifts in Brazil, announces a new launch: the vending machines.
Recognized for selling a variety of products such as drinks, snacks and even books, these electronic machines now offer the convenience of purchasing flowers. The service debuts in 15 points of sale in the capital of São Paulo, where customers will have access to the renowned Enchanted Roses for R$49.90, with a credit card as a means of payment. Guarulhos International Airport will be the destination for the first two machines, which will be located in the arrivals area, at gates 2 and 3.
According to data from Hórtica Consultoria, the Brazilian market for the consumption of flowers and ornamental plants is estimated at approximately R$10 billion. In order to serve an increasingly broad and demanding audience, the conception of this new product initially originated through a survey carried out by the company in various gift segments. The analysis revealed that the presence of machines in high-traffic locations is a strategy appreciated by customers due to their ease of use.
Enchanted Roses
Enchanted Roses were the model chosen for this type of sale due to their beauty and high durability, up to two years, thanks to a careful preservation process combined with the protection of their dome. These are also exclusive flowers from the brand that can be found in different colors.
They were developed especially for those who wish to express genuine feelings, as their meaning is intrinsically linked to the noblest emotions. In a comprehensive way, the Enchanted Rose carries with it the symbolism of beauty, delicacy and love.
The CEO and founder of Giuliana Flores, Clóvis Souza, believes that the implementation of vending machines will attract a range of customers who are looking for practicality.
“Product vending machines are common in large cities. The person who is leaving work or on the way to any appointment will be able to purchase a creative and special gift without having to go to a store. This is the ease we intend to provide to our customers”, says the CEO.
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