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With MC Daniel, KFC Brasil ‘provokes’ competitor
![Airbnb bets on experiences and presents the “Iconics”]( "With MC Daniel, KFC Brasil 'provokes' competitor 4")
Campaign, focusing on digital, is signed by Snack Content
Starring MC Daniel, the new KFC Brasil campaign used fun – and also a provocative bias – to talk about the brand’s chicken cubes.
The film ‘KFC-Daniel’ highlights in a humorous and intense way the MC’s passion for fried chicken, especially the new “Cubinhos”.
After receiving the releases via delivery, MC Daniel tastes the product and immediately falls in love with the flavor and crunchiness, entering a trance that takes him to ecstasy.
On this journey, he gains insights and changes his name from ‘MC Daniel’ to ‘KFC Daniel’ – the brand’s move to provoke McDonald’s.
The campaign is signed by Snack Content.
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