The new brand campaign G4 Education, an educational institution focused on business, draws attention to the danger of extinction of the Brazilian entrepreneur. Responsible for creating the motto and a video, Ogilvy started from a scenario in which every minute, four companies close in Brazil, where there was an increase in closures in the last year, 2.1 million, 25% higher than in 2022. The agency built the concept of a threatened species, whose extinction could have irreversible consequences. The campaign features a video in parody of a famous manifesto that defended the Amazon, developed in 2016 by the organization Conservation International.
Check out the video below:
Searching for supporters, the business-focused educational institution encouraged the hashtag “EspécieEmExtinção” on its social networks, and had thousands of businesspeople and influencers following it.
“The mission of G4 Educação is to ensure that the entrepreneurial species survives and evolves. After all, this is the only option for a country with a prosperous future”, believes president and co-founder Tallis Gomes. “It is we, the entrepreneurs, who have the courage and determination to take risks and face challenges, who move Brazil forward. We are the ones largely responsible for creating and keeping the wheels of the economy moving. It is we, the entrepreneurs, who keep the country standing”, defines the executive.
The campaign highlights the importance of this professional precisely on Labor Day. “The day that wouldn’t exist if it weren’t for the job generator”, recalls Gomes. Therefore, May 1st is the date chosen for the release of the manifesto video.
“The action positions G4 Educação as the place for the evolution of Brazilian entrepreneurs, in order to guarantee the survival of those who create jobs”, says the president.
Follow Adnews on Instagram e LinkedIn. #WhereTransformationHappens
