The company’s advertising vertical becomes part of the holding’s KOI Media portfolio
RV Mídia will now rely on the expertise in advertising sales and the business culture in Communication from KOI Group for its commercial service throughout Brazil.
RV Digital’s retail media vertical, a multichannel business company in the marketplace of digital and financial products, RV Mídia has DOOH media assets at points of sale.
This combination of out-of-home media and transactional data allows for an intelligent and accurate survey of the impact and efficiency of campaigns broadcast on digital assets at points of sale that make up the network.
The partnership highlights KOI Group’s foray into marketing strategic retail media assets, considered the third wave of digital advertising, by offering brand experiences close to the target audience at a key purchasing moment during their consumption journey.
