Vivo and Africa Creative created a platform that aims to contribute to more conscious use
Studies show that children and young people are increasingly immersed in the world of games. As a result, a child can consume even more time, more money and have more anxiety than a professional gambler, for example.
Given this scenario, Vivo and Africa Creative, with the technical support of the São Paulo Regional Psychology Council (CRP-SP), created a platform that aims to contribute to the more conscious use of online games by children.
One of the features of the platform, called Geração Vegas, is to help detect the excessive behavior of children in online games, which has been worrying parents and family members around the world, in addition to providing relevant information on the topic.
On the Geração Vegas platform, parents and caregivers will be able to carry out a test in which they themselves answer to find out if the child is playing more than normal and will find suggestions and guidance that can help them take the first steps to deal with the situation.
All platform content production and support were done in partnership with Luiza Brandão, a psychologist specializing in child and adolescent behavior, who has been working with families experiencing this problem for seven years and wrote an article for her Postgraduate Degree in Clinical Psychology at University of São Paulo (USP) on the factors associated with the misuse of video games among Brazilian teenagers.
Impactful images, produced by artificial intelligence, will be published on the brand’s social networks, portraying this reality. Finally, a search strategy will be implemented on Google to answer the most frequently asked questions by parents and family members on the search site.
