Stay up to date with market hirings, which also took place at Cheil, Reckitt, SBT, among others
The week ends with news that, according to sources, took many people by surprise: Melissa Vogel is no longer the CEO of Kantar Ibope Media. In the position for seven years, the executive ‘decided to explore new opportunities’, as highlighted in the official note.
Therefore, Márcio Costauntil then director of operations for Latin America, will be promoted to managing director. Adriana Favarodirector of business development for five years, will assume the position of commercial vice president.
The changes will take place from the 15th.
Among the agencies, the VML presented Marcio Toscaniwho joins the team to assume the position of chief financial officer (CFO) and join the board of the agency led by Karina Ribeiro, announced as CEO at the end of last year.
With more than 20 years of experience in the market, Marcio was co-CEO and COO of Leo Burnett Tailor Made, where he worked for more than 12 years, and co-CEO of Arc. The executive also had stints at Publicis Brasil, Viacom and Dupont .
Already AlmapBBDOthe news was João Gabriel Fernandes, until then vice president of planning, and now promoted to chief strategy officer (CSO) of the agency. The executive, who has worked at AlmapBBDO for more than 10 years, now has a transversal perspective on the entire strategy area.
With 25 years of experience in the market, working for agencies such as Leo Burnett, Fischer América, JWT and Y&R (today both VML), João has experience in delivering work for brands such as O Boticário, Pepsico, Gol, Havaianas, Diageo, Elo, Meta, Mars, SCJohnson and Perdigão, among others.
Me and Cheil Brazil hired two leaders for its creative and production teams. The movement, led by the CCO Felipe Andradeaims to enhance the union between areas and integrate their capabilities, which include disciplines such as content, influence and project execution.
Graduate of VML, Henry Mandelbaum takes on the role of creative director, expanding the team formed by also directors Marcelo Fiuza and Eto Bastos. In the production area, Bibiana Oliveira arrives to respond as head of RTV and artbuyer.
Marketing Director
Mariana Bueno This week, she took on the role of Health Marketing Director at Reckitt Comercial, division of the Reckitt Group. With more than 12 years at the Reckitt Group, the executive joined the Reckitt Group as a commercial and marketing trainee in 2011, when she accumulated experience in the areas of sales, trade marketing and marketing, demonstrating her leadership capacity and strategic vision.
In her history with the Vanish brand, Mariana has participated in significant projects, such as the reformulation of Vanish powder and the development of refillable Vanish powder, as well as campaigns with celebrities.
Since 2019, she has been part of the Health unit at Reckitt Comercial, as Head of MIP (Prescription-Free Medicines) and, later, Global Director of the same brands.
Terra and SBT
Among the vehicles, Terra e SBT there were news. At Terra, the news was in the areas of Technology and Projects and Communication. Roberto Rabadan He has worked at the vehicle since 2019 and now takes on Technology management.
Another novelty is the contraction of Michele Gonzaga as senior marketing and project manager. New leaders join Julius Tortorello, head of monetization, Daniele Almeidahead of data strategy and campaigns, Marcello Grittihead of digital services and technology, and Manoela Pereirahead of content.
No SBT, Bruno de Carvalho Teixeira, Celso David dos Santos Júnior e Livia Montemor are the new members of the digital sales team, under the leadership of the executive Gian Marco Santamaria.
