Agency is responsible for Espaço Itaú and special programming for customers included in the promotion
To all. signs the Itaú activations during the Madonna show in Rio de Janeiro, which will be held this Saturday (4), at Copacabana Beach.
Among the agency’s initiatives is Espaço Itaú, an area to receive people who were included in a promotion aimed at bank customers, employees, partners and Madonna fans. To all. he also designed the Copacabana Palace’s special lighting system for the event.
Furthermore, the agency is responsible for a special program for customers covered by the bank’s promotion, which involves everything from a flight to Rio de Janeiro on an exclusive Azul “Itaú Madonna” plane, to transportation in private cars and moments ranging from feijoada by the pool at Copacabana Palace and dinners at other starred restaurants in the city.
The Celebration Tour in Rio is presented by Itaú, with sponsorship from Rio de Janeiro City Hall, Rio de Janeiro State Government and Heineken, in addition to support from Deezer, Pernod Ricard and Stanley.
