With more than 20 thousand visits in three days, Beauty Fair’s Beauty Show is consolidated and promises to return in its third edition at Expo Center Norte
The second edition of Beauty Show – Make & Nails, biggest fair for nail and makeup lovers happened in Pro Magno Events Center, in São Paulo, and ended the three-day event by reinforcing that the beauty market trend is only growing in Brazil. During the 27th, 28th and 29th of April, among corridors packed with people, consumers and professionals in the areas of make-up and nails were able to get up close and personal with the main launches of products and services, in addition to updating themselves professionally with the marathon of congresses offered both on the open stage, free of charge, and on the two days of paid content.
The conference marathon featured Marie Suzuki Fujisawa, education and institutional relations manager at Beauty Fair, giving a lecture entitled “First step to success”, focused on self-knowledge and promoting an introspective and personal moment, with a dynamic for people to connect.
“We must all know ourselves, so that we can grow in different aspects, from the personal to the professional”, Suzuki said.
Marie Suzuki Fujisawa, education and institutional relations manager at Beauty Fair (Photo: Castele Produtora)
Several renowned brands in the beauty market were present with stands, workshops, also bringing their main launches, as well as the presence of influencers, Instagrammable spaces and the distribution of gifts during the three days of the fair. Between them, Catherine Hill, Risqué e Vizzela, that Adnews visited at the invitation of the brands, to learn a little more about the strategies used to attract the public.
Risqué
Top Of Mind in nail polishes in Brazil, brand opened the stageManicure Beauty Show Congress’showing how a story built on the solid foundation of a passionate community of consumers that continues to win hearts.
Since its founding more than 60 years ago, the brand has led the way in terms of plurality, sisterhood and female empowerment. By challenging stereotypes and offering a diverse range of colors that celebrate beauty and self-esteem, the brand stands out as a beacon of change in a industry often marked by conformity. With a warm audience, Risqué showed that it is not just a nail polish brand, but a symbol of breaking paradigms and daily revolution.
And at the forefront of trends and news in the sector, the company brought news that excited the congress participants, adding new colors to its ‘Essential’ and ‘Dimond Gel’ lines, which promise to be present in all beauty kits in Brazil.
Paloma Schultze from Risqué Marketing (Image: Beauty Show promotion)
But the real highlight was the launch of ‘Bridgerton’ Risqué Collectionnuma collab com a Netflix, which was completely inspired by the series. The new collection presented eight creamy and metallic colors that take users to high society salons, bringing the entire atmosphere of the series to the nails, with a lot of personality. The influencer Blogueirinha was invited to be the face of the campaign.
I particularly love the original names that nail polish brands give to their products, so check out the regency-inspired collection here with the colors: ‘Her Majesty, the Queen’, ‘Dear Reader’, ‘Reigning My History’, ‘The author revealed’, ‘The Whistledown scandal’, ‘Diamond of the season’, ‘A bee told me…’ and ‘Penélope’s turn’. I loved!!!
With these new features, Risqué reaffirms its commitment to innovation and avant-garde in the world of nail polishesoffering even more possibilities for consumers to express their individuality with style and authenticity.
(Image: Beauty Show publicity)
Catherine Hill
Catharine Hill, a national makeup and cosmetics brand, was present, participating in the programs and presenting a stand with diverse activities for the public
On the first day of the Beauty Show, on the main stage, Catharine Hill Academy professionals Leo Ishikawa and Alisson Graeff offered insights into the importance of quality makeup photography and videos on social media platforms.
Beauty Show Congress 2024 (Disclosure: @guto.rec & @vinimakers)
At the sales counter at the Catharine Hill stand, in addition to the product line in the catalogue, visitors were presented with the brand’s latest launches. In this space, consumers were able to try the products with the help of specialized professionals, thus ensuring they chose the item best suited to their needs and preferences. In the digital space and academy, registered candidates had access to a variety of workshops and makeup techniques led by qualified professionals from Catharine Hill Academy.
During the three days, renowned influencers such as Tati Coelho, Mateus Jorge, Larissa Egidio, Dani Luisa, Diego Zafer, Amanda Vitoria and Mahina Starlight were present at the stand, interacting and sharing their experiences about the world of beauty
Catharine Hill stand (Disclosure: @guto.rec & @vinimakers)
In addition to the activations, entrepreneurs in the sector had the opportunity to purchase Catharine Hill products in a dedicated commercial space, boosting commercial investments in the brand, demonstrating the confidence of professionals in the quality and innovation of the products offered. Catharine Hill’s stand received more than 4,500 visitors throughout the Beauty Show, reinforcing its position as one of the main references in the beauty segment. More than 1,500 gifts were distributed to visitors, promoting brand recognition and audience satisfaction.
Vizzella
During the three days of the fair, Vizzela held presentations at the stand, teaching the public about different makeup techniques. On the closing day of the 2nd edition of the Beauty Show, the brand’s official makeup artist, Lazaro Alves, took the main stage and with the special participation of Pandacorn, the brand’s mascot, created a fun atmosphere and taught makeup techniques using the brand’s products. Other makeup artists invited by Vizella also gave presentations and workshops focused on techniques and trends in the world of makeup.
Vizzela stand at the 2nd edition of the Beauty Show (Image: Vizzela publicity)
Vizzela’s playful stand enchanted the public during the three days of the fair, where, in addition to trying out the products, they received gifts and interacted with the brand’s influencers who were present during the edition: Carrot, Gabe Zanqui, I’m Jaum, Jessica Freitasbetween others.
In an exclusive interview with Adnews, Aline Waiser, CEO of Vizzela Cosméticos, a brand launched just under five years ago, but which was already present at the first edition of Beauty Fair and has participated in other events, such as activation for product testing made this year inside Camarote Brahma, during Carnival at the Anhembi Sambadrome in São Paulo, revealed to us
“Our strategy is to strengthen Vizzela’s name, create awareness, brand awareness that is still very young andOur strategy here, since we don’t have our own store, was to bring the experience of what a physical Vizzela store would be like, bringing the consumer into the brand’s universe, which is very fun, colorful and brings a lot of quality”, and concludes, ” It is very important to be at the Beauty Show again, making this connection with the end consumer to generate an experiencetrue company. This is thisessential for strengthening Vizzela’s branding and communication”.
Aline Waiser, CEO of Vizzela, at the 2nd edition of the Beauty Show (Image: Vizzela publicity)
In this second edition of Beauty Showit became clear that the beauty industry is expanding and quickly absorbs strategies based on new trends coming from the fashion market, thus creating consumers eager for new things with each change of season.
It looks like the fair will have a long life and is already promising a third edition next year, in an even bigger location, Expo Center Norte!
Who lives will see! ?
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