The campaign features a film in 15 and 30 second versions, as well as advertising in digital media, radio and OOH
TIM launched a campaign for Mother’s Day starring the singer Iza, who is pregnant with her first child, showing the “TIM Black way” of being.
The TV film reinforces one of the brand’s main offers in partnership with Samsung and again brings the motto “Discover your TIM Black version”, launched last year.
The action was developed by Betc Havas for open and closed TV with 15 and 30 second versions. In the production, the artist presents her TIM Black version, with lots of dance, authenticity and style, highlighting the Samsung Galaxy S24 offering, in addition to mentioning the variety of technology products that the operator offers. The campaign also includes advertising in digital media, radio and OOH.
In addition, the brand provides in-store experiences. From the 3rd to the 12th of May, the points of sale in the shopping malls Jardim Sul, Morumbi, Eldorado, Faria Lima, Esplanada and Riopreto (SP), BarraShopping (RJ), ParkShopping (DF), Flamboyant (GO), BarraShoppingSul (RS), Balneário and Neumarkt (SC), Diamond (MG), Teresina (PI), Recife (PE) and Castanheira (PA) will present the “Mother’s Profile Quiz”, a question and answer game in which customers can discover their mother’s profile. mother and receive personalized gift recommendations. At the NorteShopping (RJ), Plaza Sul and Bourbon Ipiranga (SP), Lapa (BA) and ParkShopping (DF) shopping malls, it will be possible to take a photo in a special setting and see it being displayed on the space’s big screen at the end of week of May (3, 4, 5, 10, 11 and 12/05), at set times.
