Unit that will be dedicated to creative production and promoting different formats for brands
Made announced the launch of Made Content, a unit that will be dedicated to creative production and promoting different formats for brands to interact with the public.
The unit’s first project, which also has Álvaro Rodrigues and Luís Claudio Salvestroni as partners, is the book “25 years of protection”, created for Prudential in collaboration with Máquina de Livros.
“By creating, investing and producing diverse content, such as podcasts, videocasts, documentaries, films, games, product licensing, Made Content’s main objective is to generate conversations that complement advertising. The commitment is to create powerful narratives that captivate and inspire the public, strengthening the bonds between brands and people”, explained Rodrigues.
Made Content will not be limited to Made’s customers.
