Ana Beatriz Guerra joined the company in 2020 to take on the role of senior brand manager for pesticides
Reckitt Hygiene Comercial, a division of the Reckitt Group, announced that Ana Beatriz Guerra will take on the role of head of marketing at Veja.
At the company, the executive began her career as senior brand manager for pesticides in 2020 and the following year she assumed the role of head of marketing for the category.
“My greatest professional achievement is being part of building brands that truly touch people’s lives and being able to develop a successful team. Seeing the positive impact that these brands have on society is uplifting, and I look forward to continuing to be part of this in my new position with Veja, which is a brand so present in Brazilian homes and which carries a super relevant mission as a consumer partner in cleaning the home. I am sure that together we will achieve a lot”, said Ana Beatriz.
She has a career spanning over 20 years, has a degree in Advertising from ESPM and has previously worked at Baruel and P&G, where she worked for 8 years, and worked in regional positions, such as launching the Downy fabric softener brand in Brazil and in local positions for the Oral-B and Gillette brands, leading innovation projects, communication campaigns and execution for both brands.