The new Episode of the current season of VALORANT, “Disrupção”, has a very special action for players in Brazil. In a new campaign, Brazilian Raze sets the tone again and travels with Riot Games to Salvador, Bahia, to show more of its roots and celebrate culture to the sound of an exclusive remix for “Banho de Folhas”, by singer Luedji. Luna, specially produced for the campaign.
In the official film of the campaign “Raze – O Que For Bom”, the classic Salvador is visited by Raze in the midst of a universe of colors, sounds and movements. Special – and real – graffiti and graphic elements from the world of VALORANT add to the already recognized and beloved Bahian landscape, in a combination that reveals Raze’s origins. All this to the sound of “Banho de Folhas – Raze Mix”.
As Raze dances and celebrates her hometown in the video, she commands a true “take over” on VALORANT’s Instagram and Twitter profiles, deleting all the content that was published and exchanging it for her photos, in addition to answering some community questions in a unusual in AMAs (Ask Me Anything).
She also hacks TikTok, in which the character launches a dance challenge on VALORANT’s official profile. Riot’s action with the social network also includes the participation of several content creators such as AthenaXis, Thaiga, Pequena Lo, Carol Chamberlain and Flavia Lima.
The new chapter of Raze will also have an exclusive playlist on Spotify with the character’s favorite songs: Brazilian songs with a lot of rhythm and identity such as “Canto da Cidade – Raze Mix”, re-recorded by Daniela Mercury for the one-year anniversary of VALORANT, in 2021, and other artists like Iza, Duda Beat, Tropkillaz, Vintage Culture and BaianaSystem.
“Raze is without a doubt one of the most beloved characters in VALORANT. The fact that she is Brazilian gives her very special elements and characteristics, which this time were deepened as the character deserves. The entire campaign was built with great care and affection, and we were able to enjoy this cultural abundance that is Bahia to build Raze’s personality,” he says. Rodrigo Friggi, Brand Manager da Riot Games no Brasil.
Riot Games also sees it as essential to be connected to current Bahia real agendas. “The state of Bahia is going through one of the most delicate moments in its recent history. The rains have devastated entire regions and, in addition to fatalities and injuries, we still have people homeless and in urgent need. We cannot have the place as a stage for our history, without sharing the solidarity that is so necessary at this moment”, he adds.Fry.
In this sense, the company entered into a partnership with the institution Ação da Cidadania, which will receive a donation from Riot Games to help repair the damage caused by the socio-environmental tragedy caused by heavy rains since the end of 2021. At the end of the video “Raze – O Que For Bom”, fans and viewers will find information on how they can also contribute.
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