Brand is new in the Brazilian edition after 8 years of partnership with the festival in Belgium
Budweiser will be a sponsor of the Tomorrowland Brasil 2024 edition. The brand has already been a partner of the event for 8 years, including in Belgium – the country where Tomorrowland was born. Now, Budweiser brings the experience as the official beer of the festival to Brazil.
“Connecting idols and fans to experience extraordinary moments at the biggest electronic music event in the world is the expertise of Budweiser, a beer that carries international authority in the world of music. The brand is a Global Partner of Tomorrowland, so it is a natural move to be in the Brazilian edition as well Fans can get ready, as it will be unforgettable”, says Mariana Santos, Budweiser’s marketing director.
The brand is one of the new features of this year’s Brazilian edition of the festival with the theme ‘Adscendo’, a journey through magical destinations in which the public will be immersed in a mystical story of love, union and magic. The main stage in Brazil promises to make an impact by bringing the same structure built for the Belgian edition measuring 43 meters high and 160 meters wide, to be transported directly to Itu. There are more than a thousand lights, 230 speakers and subwoofers, as well as 30 lasers, 48 fountains and 15 waterfalls.
“We have a long-term commitment to holding Tomorrowland in Brazil. We have signed very important partnerships to elevate the audience’s experience and one of them, without a doubt, is with Budweiser, which brings all its expertise in the world of music to Tomorrowland Brazil, in addition to being a global partner of the festival. We are happy to continue with Ambev for this second edition, a partnership that was decisive for the return of the event to Brazil last year”, concludes Rodrigo Mathias, CEO of DC Set Group, a Brazilian holding company that is a partner. in organizing the event.