Atenas.ag celebrates the free spirit of Amsterdam with Amstel

Unprecedented brand experience action took place on the banks of the Pinheiros River, in São Paulo

Amstel, belonging to the Heineken Group, occupied the Rio Pinheiros region to hold the 1st edition of Amstel Spirit of Amsterdam, an experience with the aim of honoring and celebrating the points of connection between São Paulo and the Dutch capital, such as diversity, freedom , gastronomy and the electronic music scene. Among a program full of attractions and shows, the public can participate in an on-board experience, reminiscent of the boats full of revelers that invade Amsterdam’s famous canals during King’s Day (considered the Dutch carnival), and were able to experience an unprecedented moment including a ferry ride across the Pinheiros River. The event took place in São Paulo, on April 27th and 28th and May 4th and 5th and had free entry. The entire action was signed by Atenas.ag, the agency responsible for planning, creating and executing the project.