I hope to attract opportunities and boost our strength in the world
Nicolle Merhy’s debut on the Cannes Lions jury is accompanied by the desire to “learn from international cases, be inspired by the creativity and return of pieces in other countries”, says the CEO of Game Code and Black Dragons, Entertainment Lions judge for Gaming. Campaigns aimed at protecting and encouraging women’s participation in the gaming world can bring awards to Brazil. The approval of the Legal Framework for Games comes at a good time. The sector expects progress from the development and production of games increasingly impacted by artificial intelligence.
Analysis
Creativity is a fundamental part of every advertising piece that is competing for a big award like Cannes Lions, after all, it is with it that we create narratives and conversations. Opening the conversations, the social aspect and consequences of the campaign are important points to be considered. Every advertising piece has its KPIs and they must always be equally considered.
Hunt
Every jury has training in which all the criteria will be presented and the cases will be debated. In my opinion, creativity linked to the social aspect and the brand’s return in the segment are essential for a campaign to be awarded. We will still have our debates about the cases and we will go through training soon.
Debut
This is my first time as a Cannes judge. In the past, I have had the opportunity to be a judge for a major international award as well, in which I had the chance to exchange experiences with excellent professionals from a wide range of topics. Now, I will be a jury at Cannes Lions for a category dedicated to the games market, and I hope to learn a lot from all the international cases, be inspired by the creativity and return of pieces in other countries and with different brands, as well as try to attract good opportunities for the national market and boost our strength in the world.
Promise
I am extremely honored and happy to have been selected for the jury. I feel that it is a recognition of many years of work in this segment and I have the best expectations. I would really like to find topics about information from qualitative research on gamers and audiences of different games on the market. I’m also extremely excited to see the creativity of global advertising when it comes to games and the power and impact of the market in the world, getting to know how communication is done abroad and bringing a lot of inspiration and reference to Brazil.
Read the full article in the propmark edition of May 6, 2024
