Executive will be in charge of the Latin American operation and will lead a team of more than 145 employees
Patrícia Ávila, former CEO of H+K, is the new regional director of Ágora, Untold_’s reputation, strategic communications and public affairs agency, led by Straschnoy.
The executive will be in charge of the Latin American operation and will lead a team of more than 145 employees, in addition to a portfolio of more than one hundred clients.
“At Untold, we believe that our customers’ needs transcend borders and that agility and integration are fundamental. In this sense, Patrícia’s experience and vision are key points to strengthen Ágora’s integration and growth, ensuring the connection of brands with the local contexts in which they operate”, stated Darío Straschnoy, CEO and founder of the Untold_ ecosystem.
Throughout her career, Patrícia led global agency operations and worked in various sectors of the economy. In addition, she also held executive positions in marketing and communications at Booz & Company, Hospital Israelita Albert Einstein, McKinsey & Company, BASF, Promon and Prosegur, among others.
“At this stage of my career, I was looking for an activity that would bring out my most entrepreneurial and creative side. And that’s exactly what I found in the Untold_ ecosystem and Ágora, the opportunity to expand my personal impact with autonomy, but mainly as part of a team of very experienced people with whom I can collaborate, learn and build new opportunities for the agency and our clients”, highlighted Patrícia Ávila.
