Casting for the project created from the union between Play9 and MField now includes CARAS, Contigo! and Rolling Stones
Onda Digital announced that it has entered into a partnership with Grupo Perfil and will now feature brands such as CARAS, Contigo! and Rolling Stones in its cast of influencers.
With the partnership, Onda’s casting, a project created from the union between Play9 and MField, now reaches more than 100 million audiences.
“We speak to 2 out of every 5 Brazilians who use the internet. There are, on Instagram alone, more than 12 million followers along with our brands. Being in the cast of Onda Digital is a possibility for us to reach even more of our audiences and establish our digitalization and , as a two-way street, opening new channels for brands to develop projects via Onda”, said Luís Maluf, CEO of Grupo Perfil.
Onda Digital achieved revenue of R$1 million in the first quarter, adding more than 80 million in audience and cases with major brands.
“Onda Digital brought a new way of involving influencers in the content creation operation for digital advertising, with integrity and responsibility that the market so desperately craves. Also for this reason, the importance of being aligned with brands that understand the need for investigation of information ethically, as in the case of Grupo Perfil. I believe that Onda’s success lies precisely in this approach, in addition, of course, to the brilliance of the companies and influencers involved in this project”, highlighted Gustavo Serra, CCO and partner at Play9.
