The 100 Brazilian brands present in the report total US$77.2 billion in brand value
Brand Finance released the ranking of the 100 most valuable Brazilian brands with 4 banks leading the list. Together, the 100 companies total US$77.2 billion in value, representing a 4% increase compared to 2023.
For the 8th consecutive year, Itaú continues to be the most valuable company in Brazil with a value of US$8.4 billion, despite having suffered a decrease of 4.4%. According to the consultancy, this drop is due to a decline in the strength of the brand.
Banco do Brasil (US$5.5 billion), Bradesco (US$5 billion) and Caixa (US$2.9 billion) also appear on the list among the 10 most valuable brands. Furthermore, Localiza (US$2.3 billion) entered the top 10 (jumping from 16th to 7th position in the ranking), being the fastest growing brand in Brazil and almost doubling its value, followed by Pão de Açúcar (US $265 million) and Extra ($127 million).
In the Brand Strength Index (BSI), Natura remains the strongest brand in Brazil with a score of 89/100 and a AAA rating. Brahma jumped from 20th to 6th position, being the most valuable beer brand in the country with US$ 2 billion, Sadia from 16th to 7th, Perdigão from 17th to 8th, Sul América from 14th to 9th and Bb Security from 11th to 10th position.
The Sustainability Perception Index is also led by 3 banks, with Itaú being the company with the highest sustainability perception value in Brazil, US$573 million, followed by Banco do Brasil with US$396 million and Bradesco with US$328 millions. Petronas occupies 4th place with US$293 million followed by Localiza with US$269 million.
The report also points out that the companies with the largest positive sustainability gap, in which the perception of sustainability is greater than the real value, are Bradesco (US$51 million), Itaú (US$440 million) and Caixa (US$38 million ).
