Camila Coutinho, Jade Picon and Vanessa Rozan lead the ranking.
The first four months of 2024 were marked by the search for 10 thousand Brazilian influencers in Influence.me platformwhich brings together more than 3 million digital influence professionals.
Among the 20 most sought after professionals for campaigns, 19 are women. The different sizes of the accounts stand out, ranging from influencers such as Maísa, with 48 million followers, to those with around 100 thousand followers, such as Matheus Ferreira (Advertising Geek) and Mônica Pinto.
“The search for medium-sized influencers (between 10 thousand and 100 thousand followers) is a market trend. Big influencers, who often also have a reputation as artists or singers, are highly sought after, but brands are increasingly betting on the capillarity of actions and building campaigns with a greater number of profiles”, explains the CEO of Influence. me, Rodrigo Azevedo.
Check out the 20 most sought after influencers in 2024:
- 1º Camila Coutinho
3.4 million - 2º Jade Picon
22.1 million - 3º Vanessa Rozan
1.4 million - 4º Juliana Souza
25.9 mil - 5º Beluco pig
140 mil - 6º Isabella Scherer
2.2 million - 7º Maisa
48.2 million - 8º Mari Gonzalez
10.1 million - 9º Carol Silvano
20.4 mil - 10º Ju Pontes
49.3 mil - 11º Schynaider M.
130.5 mil - 12º Verena Figueiredo
108.8 mil - 13º Gabriela Medeiros
110.8 mil - 14º Monica Pinto
93.2 mil - 15º Livia Silva
186.8 mil - 16º Gabriela Prioli
2.3 million - 17º Fernanda Catânia (Foquinha)
1.2 million - 18º Isabella Santoni
10.6 million - 19º Matheus Ferreira (Advertising Geek)
145 mil - 20º Cleo Pires
20.8 million
The most sought-after influencers are those preferred by 2,000 customers on the Influency.me platform.
“In this survey, we considered the influencers who were most included in campaigns. In other words, they are the ones most often mentioned for hiring and are among the favorites for 2024”, considers the CEO.
Until the contract is completed, other issues may be decisive, such as availability of the influencer’s agenda, campaign budget and alignment of the professional with the brand.
Trend of campaigns with more influencers
Last year, 38% of campaigns had between six and ten influencers hired, while 32% had five influencers hired. The data represents growth compared to 2022, when most campaigns had around three influencers.
According to the annual survey carried out by Influency.me, up to 66.7% of companies are expected to increase investments in influencer marketing in 2024, which demonstrates a maturing of the market and relationships between brands and different influencer profiles.
“Reaching different audiences requires hiring different profiles of influencers. Even if they are from the same niche, each influencer connects better with an audience. Data from the 1st quarter of 2024 reflects this market trend well and demonstrates that more robust campaigns are being developed with influencers”, concludes the CEO.
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