Created by Ginga, the piece presents the act of mothering from different perspectives and singularities
Kopenhagen launched its piece aimed at Mother’s Day 2024 which, this year, presents itself as a call for all mothers to celebrate the maternal bond.
Signed by Ginga, the campaign entitled “Eu Me Vejo Em Você” shows motherhood from multiple perspectives and singularities through a video manifesto that invites mothers to transcend superficial differences and share experiences, challenges, learning and joys that motherhood provides.
“Our main strategy was to delve deeply into the joys, pains and loves of being a mother. Although part of the maternal journey is taken individually, we also understand that there is a powerful element that unites all mothers, a bond that makes everything lighter and reveals stories and experiences that complement each other. This is how the narrative of this beautiful campaign was born”, said Fernanda Fontes, CCO at Ginga.
The piece was inspired by the work of photographer and artist Felipe Morozini, who participates in the project with photographs that expose the sensitivity and loving aesthetics of the “Dreamers” series, and stars mothers Dani Arrais, Laura Della Negra, Luiza Ortiz and Paola Deodoro, who also join other influencers to tell real stories of motherhood.
The project also presents a series of photographs (humanized and of Kopenhagen products) produced especially for the campaign, appetite appeal videos and 3D assets.
