Vehicles will broadcast one game per round, free of charge, on Youtube
The Liga Universitária Brasil renewed its contract with the GOAT channel for the official broadcast of games from the 2024 season and, now, the agreement includes more matches. The project is signed by Effect Sport and New Quality.
With more than three million subscribers currently, the channel will show one game per round, from the initial phase of the tournament to the big decision, free of charge via YouTube.
“The broadcasts exceeded all the expectations we had for the beginning of the partnership. Some matches even performed with higher numbers than other more consolidated products on the market”, explained Ricardo Taves, CEO of GOAT.
Another new feature for 2024 is the media partner agreement with Lance!, which will cover the competition on all its platforms, in addition to showing one game per round on the brand’s YouTube channel and website.
“It is very important for Lance! to be associated with this initiative that promotes university sports and connects us with a young audience looking for quality content. We make a point of bringing to Lance! everything that is relevant in sports , and we are excited for this first year of partnership”, explained Rafael Kaczala, CEO of the vehicle.
The disputes will take place in legendary Brazilian football stadiums, such as Ronaldo Nazário, in São Cristóvão, and Moça Bonita, in Bangu, as well as Bruno José Daniel, in Santo André.
More than 250 athletes participated in the 2023 season of the tournament, impacting more than 600,000 students, who follow, cheer and cheer for their institution on the field.
“The Liga Universitária Brasil project is spectacular and necessary for sport and education in Brazil. It is also an incredible communication platform for brands with a young and active audience. It is very important to have the amplification of LUB with media partners, for We are very happy to announce the GOAT and Lance for the 2024 season”, added Thiago Oliveira, founding partner and CMO of Effect Sport.
