Podcast will be held during the Brazilian stages of the competition and will feature guests such as Alexandre Birman and Rodrigo Barros
Unlimited Sports announced a partnership with PrimoCast, a Grupo Primo podcast led by Thiago Nigro, which aims to give a voice to CEOs and CMOs who reconcile business life with their triathlon training routine.
The junction will take place during the Ironman stage in Brazil in the cities of Florianópolis, Rio de Janeiro and São Paulo.
The podcast will have its recording studio set up inside Ironman Village, a space where competitors will travel during the competition and the recording will be broadcast on the PrimoCast channel on YouTube.
“We know that our purpose directly impacts millions of people and we are aware that the quality of our content directly contributes to this, so we created Primo Studio, our production company with cinematic standards, and we will bring our entire structure to this production”, stated Kaique Torres, PrimoCast host and partner at Grupo Primo.
Among the guests will be people who run large operations and balance business with sporting life, such as Alexandre Birman. CEO of Arezzo & Co, and Rodrigo Barros, CEO of Boali, as well as Paulo Muzy and Roberto Justus.
“This special partnership with PrimoCast marks a significant moment for Unlimited Sports. By uniting the business world with the high-performance sports scene, we are expanding the experiences offered to our athletes and followers. This collaboration not only enriches the competition environment of triathlon, but also facilitates a valuable exchange of ideas and inspirations between business leaders and the sports community”, added Carlos Galvão, CEO of Unlimited Sports.
