Communication strategy and the choice of the team of protagonists are designed by Tastemakets Brasil, co-created by Hefe Studio
Baby Dove rescued the moment when mothers hear their children’s heartbeat for the first time for its Mother’s Day campaign.
In the video, the brand presents some mothers with a plush that has an audio mechanism that, when activated, releases the sound of beats. The play stars two of the brand’s consumers, Julia and Ariana, and introduces Isabella Scherer and Jeniffer Nascimento as Baby Dove’s new ambassadors for 2024.
The campaign brought these women together so they could give their testimonials about real motherhood, their challenges and experiences.
“Every mother knows that caring for a baby is a journey full of special moments and unique challenges. At Baby Dove, we understand the joys and concerns that come with real motherhood, and that is the brand’s DNA. Hence, for the campaign for Mother’s Day, Baby Dove immortalized the moment that is key to the realization of motherhood: when you hear your child’s heartbeat for the first time. That’s where the connection begins”, explained Mariana Krause, marketing manager at Baby Dove. brand.
The communication strategy and the choice of the team of protagonists are designed by Tastemakets Brasil, co-created by Hefe Studio. The campaign will be promoted on the brand’s YouTube, Instagram and TikTok.
