After 60 years of providing services with proven results, the agency restructures itself to be the reference in Omnichannel Marketing and Branding.
Rino & Partners completes its final stage of repositioning the agency with the consultancy and mentoring of Madia Mundo Marketing, a process called “Rinovation”. The entire operation leads Rino & Partners to be able to provide the best Marketing & Branding services, always in line with planning, strategy and with consistent doses and the exact measure of innovation and creativity that each case requires.
For Fabio Madia, from Madia Consultoria, the new service proposal adds to the strength of the ideas offered by the company. “Effective Marketing & Branding isn’t just about selling products: it’s about building solid, lasting relationships with customers. Rino & Partners understands this essence and creates memorable experiences that drive brands’ success,” he pointed out.
The change was not just in positioning. There is new management in charge of the agency’s vital areas. An Advisory Council was formed with Rino Ferrari Filho and Esdras Maciel as President and Vice President of this Council and who continue to participate in the operation with regard to mentoring in various areas and relations with the internal and external market. Fernando Piccinini and Maurício Noznica take over as co-presidents of the operations that make up the areas of creation, production, media and planning.
And a new and iconic character joins this operation. The agency now has a “chairman”, a ‘Rino’ character created by the agency to represent it in a playful, fun, interactive way in all situations.
“Our chairman was created to symbolize this moment for the agency and to immortalize this brand that is part of the history of advertising. It was created to act and assist us in our daily lives, representing more than graphically, but archetypally, our agency. We have always been ‘the rhinoceros agency’, now we are for real”, says Fernando Piccinini, co-president of the agency.
“In the age of information saturation, differentiation and finding a unique path are the key to success. With Rino & Partners Marketing & Branding, we help brands stand out amid the noise and build their unique and memorable perception”, says Rino Ferrari Filho, Chairman of the Board.
“As partners at Rino & Partners, we remain committed to ensuring the company’s financial health and sustainable growth. Our mission is to drive operational efficiency, optimize financial resources and support the successful execution of our Marketing & Branding vision, ensuring that we are prepared to face constant challenges and maximize the use of revenue opportunities.”, says Esdras Maciel , vice-president of the Council.
“The true power of a brand lies in its ability to create a consistent emotional connection with the public. At Rino & Partners’ Marketing & Branding, we seek to genuinely engage our consumers while focusing on our clients’ commercial results”, reinforces Mauricio Noznica Penessor, Planning Director, co-president and new partner of the agency.
The agency’s front line is completed with Sérgio Gentile as Media Director, Patrícia Maciel as Operations Director, Maurício Savoia as Business Development Director and Ricardo Ribeiro and Hélio Oliveira as Creative Directors.
Rino & Partners is the only Brazilian agency that is part of the main global network of independent agencies ICOM (International Communications Agency Network), offering communication services in more than 60 countries. A multi-local operation managed in the country of origin, without subordination to any parent company, covering more than 90% of the global market.
RINO has served more than 200 brands and more than 1,200 employees have worked for the agency throughout its history. Rino Ferrari, Ferrari Filho’s father, founded the agency in 1962.
