First video will air on May 16th
Play9 announces the official launch of Fátima Bernardes’ YouTube channel. In the interview format, the first season promises to be exciting, bringing conversations with Olympic athletes and their families, as a warm-up for the Paris Olympics. The first video will air on May 16th.
“Participating in this project is a new journey within entertainment. On the channel, you will be able to see inspiring and overcoming stories. In this first moment, with a focus on the Olympic Games, I will also bring back my memories of other sports coverage. It will be a new space for us to exchange, with more time, in addition to recording new moments. I’m counting on you!”, says the journalist.
Fátima also participates in the “Paris É Brasa” project, promoted by Play9 with the Brazilian Olympic Committee (COB) and YouTube, which will take influencers to Paris to produce content during the Games. In addition to Fátima Bernardes, the project will feature Valentina Bandeira, Matheus Costa, Rafa Tuma, Tino Marcos, Clayton Conservani, Fabão, Lactea, Passa Bola, João Ferdnan, Atleta de Peso, Paul Cabannes and the presenters of the PodPah podcast, Igão and Mythic.
“Fátima is recognized as one of the greatest communicators in Brazil and is an example of versatility. After transitioning from journalism to entertainment with mastery, now is the time to migrate from TV to YouTube and once and for all consolidate this construction on digital, which already has been taking shape on her social networks in recent years. If YouTube is the new TV, Fátima is the face of this contemporary communication, which reinvents itself and gives space to all audiences and profiles. Play9’s bets for this year, we are very excited about everything that is yet to come”, says Gustavo Serra, CCO and Partner at Play9.
From October onwards, the channel will explore different themes. This Thursday (9) Fátima is a special guest at PodPah, and will be live, starting at 7pm, telling us a little more about the news.
