Agency responsible for the brand’s 360º communication, signing campaigns and developing marketing actions
Artplan is Bob’s new advertising agency. With the partnership, the company will be responsible for the brand’s 360º communication, signing campaigns and developing integrated marketing actions in digital and offline media.
In addition, the agency will also play a fundamental role in creating messages that translate and serve Bob’s customers.
“We are excited about the arrival of Bob’s, one of the most loved and recognized brands by the Brazilian public. Our challenge will be to further leverage these relationships, in addition to increasing the reach of audiences, through creative solutions with effective deliveries. A new and powerful communication is here, without failing to reinforce the originality of the brand and its power to always rescue good memories through different flavors.”, stated Ana Paula Sanchez, general director of Artplan Rio de Janeiro.
The companies have worked together since 1985, doing specific work and have now established a relationship to open up space for ideas and business opportunities. The news also represents a step towards a new marketing strategy, also aligned with the new store concept, Bob’s Conecta.
“The objective is to modernize the entire network using the Bob’s Conecta model, which has a positive impact on operations, boosting revenue and improving the consumer experience. And we go further, also communicating in a more modern way, attracting and consolidating new customers, especially Generation Z “, added Renata Brigatti Lange, Bob’s marketing director.
