The pun department Bis strikes again and this time to launch the opinion ‘Bisquisa’, which invites fans of the Sao Paulo soccer club to vote on new names for the sectors of the stadium MorumBis. The idea is to redefine the names according to the existing brands in the Mondelēz portfolio.
Bisquisa was launched in style during the SPFC Play live broadcast in the pre-game against Palmeiras. The live broadcast, which went live two hours before the start of the game, revealed the dynamics first-hand and gave fans the opportunity to actively participate in choosing the new names. The opinion poll will continue to air until May 13th.
In addition to Bisquisa, fans also have the opportunity to suggest the 11 players and the coach that could be immortalized at the entrance to the MorumBis stands, with the ‘Schedule of all Time’. This tribute will be a tribute to the great idols who marked the glorious history of Tricolor.
“Bisquisa’s dynamics not only redefines the sectors of the MorumBis stadium, but also reflects the voice and passion of the true protagonists of the brand’s communications: consumers. We are excited to put this action on the street and we guarantee that it is just the beginning, there will still be several other actions involving the stadium, all with the aim of promoting aBISurdas experiences to the public”, declares Alvaro Garcia, VP of Marketing at Mondelēz Brasil.
The north, south, east and west sectors of the stadium will receive new identities, while the MorumBis Concept Hall will maintain its current designation. The name options are:
- North Sector: Oreo or Club Social
- South Sector: Black Diamond or Tang
- East Sector: Lacta or Halls
- West Sector: White Gold or Trident
The result of the vote will be announced at Quebrada FC, in Podpah, on Monday (13), at 4pm. The live will call the public for the last chance to vote before the action ends, and the presenters will discuss each person’s dream lineup. The result of the dream lineup will be announced later. Access the official site to vote for your favorite names and leave your mark in the history of MorumBis.
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