The initiative aims to celebrate the smells and encounters that take place during the festivities
The June festivities and the celebration of São João are approaching and Natura announced that it will be the sponsor of several festivities in the region.
The initiative aims to celebrate the smells and encounters that take place during the country’s most traditional festivals.
“The Northeast is a priority market for Natura and, therefore, we want to get even closer to the conversations and experiences of our customers, being present where the brand takes shape. The June festivities are a unique opportunity to connect with the essence of the Northeast and strengthen our bond with the public through our brands”, stated Agenor Leão, Vice President of Business at Natura and Avon in Brazil.
With the invitation “What if your smell had a party?”, the brand will be present in São João de Campina Grande, in Paraíba, with products from its Casa de Perfumaria and customers who visit Natura’s spaces will have contact with Kaiak. In addition, there will also be a Natura makeup space with Una and Faces products.
To materialize the colors, smells and emotional memories of the celebrations, Natura invited Joana Lira, a visual artist from Pernambuco, to illustrate the brand’s campaign for São João 2024.
“Through remarkable, charming and surprising experiences, we generate an emotional connection with Natura. We celebrate, in São João, this connection with our northeastern customers – a mega important region for us. There will be days of meetings that encourage people to broaden their perspectives and emotions through our experiences and our products”, concluded Denise Coutinho, the brand’s Marketing Director.
In addition to Campina Grande, the brand will also be in São João de Irecê, in Bahia, and is in negotiations with celebrations in other states in the Northeast.
