A Morana, a brand that is an authority on accessories, launches its Mother’s Day campaign starring influencer and businesswoman Mari Maria, alongside her sons, Davi and Noah. With an extra dose of emotion, the brand also brought together a special squad for the photos.
“Mother’s Day is a date that is already full of emotions and affection. Our campaign aims to convey values and stories that resonate with our customers. We want to generate connection through a more emotional campaign and create meaningful bonds, providing an experience that goes beyond the simple act of purchasing. By adopting this approach, we seek to touch the hearts of our target audience, awakening empathy, nostalgia, gratitude or love. Such a special date deserves real stories. That’s why we brought many stories about motherhood”, explains Nara Dutra, head of Marketing, e-commerce and CRM at the brand.
To package all these stories, Morana had the participation of the duo Mar Aberto, formed by singers Gabriela and Thiago, performing Promete, written by Ana Vilela and copyright Sony.
“Music has the power to generate connections. We needed a trail that was as special as everything we wanted to portray. It couldn’t be any different”, adds Nara.
Morana’s product team invested in some trends from the fashion world for this campaign, considering what the brand has identity with.
“In addition to being a brand that I love and admire, Morana’s invitation was quite special because it allowed me to celebrate Mother’s Day in a different way with my children. The collection has modern pieces, at the same time sophisticated and timeless, the gift that any mother would love to receive on this special date, I would certainly love it”, comments Mari Maria.
Flowers continue to be a trend in this and future seasons, which is why they gained special prominence in the Mother’s Day collection in a playful way, connecting with the symbolism of the flower bouquet, often used as a gift on special dates. Pearls finish off the details of some of the accessories in this collection. The chain, which has already been highlighted in some seasons, will also be present.
“We bet on mixing links to present a more attractive collection for our client. Chain chain is Morana’s expertise and, therefore, we brought modern products in a reinterpretation of the chain in a different design associated with the mix of materials”, highlights Liana Rondon, Product Manager at Morana.
Datasheet
Advertiser: Morana
Creative Coordination: Nara Dutra
General Production: Karine Costa
Photo: Thiago Dias
Films: Lowelab
Beauty Mari Maria: Mari Maria
Beauty Squad: Taina Talzi
Promise
Author: Ana Vilela
Copyright: Sony
Performer: Open Sea
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