CF has partnerships in 70 countries with global brands such as Coca-Cola, Visa, Unilever, Apple and Kraft
Founded in 2010, Channel Factory has been in Brazil since the end of 2023, and plans to consolidate its product, the essence of which is to avoid wasting investment in
advertising.
According to Yoav Cohen, managing director, partner Latam/Israel at the company, who knows the Brazilian market well since 1997, when he did work for Suzano and continues to implement expertise, CF has partnerships in 70 countries with global brands such as Coca-Cola , Visa, Unilever, Apple and Kraft, as well as advertising groups such as Dentsu, IPG, WPP and Publicis.
CF invested US$2 billion in YouTube in 2023 alone.
Performance
Platforms offer enormous coverage and reach, but it is challenging to understand the ecosystem alone. Brands do not guarantee performance when they have high coverage. Appropriate tools are needed for optimization to be continuous. Without aligning the message with the right audience, brands cannot scale on social platforms.
Inventory
We have more than 3.8 million channels selected by target. More than 1 billion videos from 28 categories are analyzed, according to IAB standards. And our system allows for 28% less impressions spent outside the target, 23% less media waste and 12% less investment reduction. Working with Channel Factory doesn’t preclude the use of Google targeting, but it does add advanced granularity across DV360 and Google Ads tools to achieve your campaign objectives.
Artificial intelligence
Proprietary audience building technology across all platforms that identifies and improves audiences and performance. AI is not just about optimization, it also adds combinations and relevant text. Optimization between platforms through the redistribution of investments and budget towards profitable strategies. Lets you test over a thousand marketing scenarios – combinations of text, images and audiences – with just a fraction of the media investment, to find the perfect combination. On Facebook, TikTok and Instagram.
Volume
CF had around US$2 billion in investments in YouTube. We work with the YouTube Measurement Program, which was created to provide advertisers with solutions to drive and measure campaign performance. Through this partnership we can access all of YouTube via API and have created our proprietary platform, ViewIQ, which helps advertisers deliver brand suitability and contextual performance in their YouTube advertising campaigns.
