Partnership includes the supply of sports equipment, actions with associates and brand exposure in the complex
Lacoste and Esporte Clube Pinheiros announced a one-year partnership. The initiative involves the supply of sporting equipment, in addition to relationship actions with associates and brand exposure at the Pinheiros tennis complex.
“This partnership is part of the brand’s consolidation in the universe of racket sports in Brazil. In celebration of our DNA, we joined the Pinheiros sporting experience to bring the Crocodile to the club’s members”, said Pedro Zannoni, CEO of Lacoste at Latin America.
In total, ECP (Esporte Clube Pinheiros) has 24 courts, 2 fast courts, 2 covered clay courts and 20 uncovered clay courts, and 4 thousand members who practice the sport. The partnership comes from the Club’s sports marketing efforts to strengthen the relationship between fans, athletes and companies.
“It’s an honor to have Lacoste, a brand that is present at major tennis events, at our side. The commitment strengthens the sport and also the brand’s relationship with a loyal public passionate about the sport”, added Carlos Brazolin, president of the Club.
