Expansion will enable new global partnerships with market-leading brands
A Dentsu company, Merkle announced that it will expand its global presence in Latin America. Companies in Latin America understand the importance of prioritizing CXM initiatives to meet growing customer expectations.
Merkle’s operations in Latin America will be led by Juan Camilo Suarez, CEO CXM and Chief Solutions Officer, dentsu LatAm; John Camilo Velásquez, Director of Business Development, Merkle LatAm; and Cristian Figoli, Chief Product Officer, dentsu LatAm.
“Brands and companies are focused on the future and evolving their CX strategies to boost market position and meet consumer demands in an environment that is rapidly changing due to technological advances and generative artificial intelligence,” said Juan Camilo Suárez.
